Going over media consumption trends at present
Having a look at a few of the recent changes and developments in TV and digital content.
In the existing digital age, smart phones have come to be one of the most prevalent tools that people are using to watch videos and access media. Nowadays, many social media channels are providing endless feeds of brief, fast-paced videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, showing that short form media is one of the fastest growing media trends today. These platforms allow users to see a collection of personalised material and react quickly, making these videos much more engaging and addicting than standard television. Short form videos are also being used more often for news and academic functions, not just for entertainment. Subsequently, this trend is shifting the way individuals are actively looking for and counting on to get knowledge, in a much faster, shorter and more accessible format.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form media content, the method by which individuals are getting their news reports is also evolving. People are increasingly turning towards online news sources, instead of viewing television, to find out about existing worldly affairs. Nevertheless, simultaneously, due to a consistent circulation of information, individuals are becoming overwhelmed by huge quantities of content. In response to this, news organisations are re-engaging viewers by making short form content that is clearer and simpler to follow. These days it is common to see news channels that have large followings on social media sites. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this approach has get more info been essential for providing people with trusted and authenticated news sources, in a style they can readily identify with.
In recent years, with the rise of digital content, the way in which people consume media has shifted significantly. For several years, standard television was the primary source of household entertainment for the majority of people. Nevertheless, ever since the development of streaming platforms, many viewers are averting from scheduled tv, specifically among younger individuals. Rather, global media content analysis shows that more individuals are buying memberships to streaming services, which strongly affirms the transformation in audience consumption practices. These services are popular for enabling people to view the shows and films they want, whenever they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming platforms as a prominent media consumption habit among viewers today. These changes show the move towards user-controlled viewing interests in the industry.